Work Better Together
Growing up in a family pet food business, I experienced the relentless demands of daily operations—solving problems, staying ahead, and sleepless nights worrying about sales and strategies. Like many small and medium-sized businesses today, we were so focused on the day-to-day grind that opportunities for strategic innovation were often missed.
Everything changed when I discovered design thinking—a practical, creative approach to problem-solving. By blending creativity with business strategy, I learned how structured collaboration could transform teams, helping them solve problems faster, enjoy the process, and achieve better results.
Now, as a product innovation coach, I bring this expertise to SMEs making consumer products. My mission is to help businesses like yours move beyond the struggles of daily operations to unlock creativity, ease, and flow. With structured collaboration, you can achieve both joy and profit while navigating today’s competitive market.
Creativity
- Creativity begets creativity. It is through the act of doing that we can learn, create and seize upon new opportunities.
- Unlock the inner knowledge of you and your people by creating together
- Have more fun whilst doing the strategic work.
Ease
- Process - and trusting the process - creates ease.
- Sharing the work and decision making brings ease as well as shared vision and alignment.
Flow
- Flow comes from being at ease and tapping into your creativity.
- Working together, deciding together and aligning together creates clarity and allows for action and momentum in everyday work.
The Old Way
- Being mired in busywork
- Taking shortcuts with research and testing due to overwhelm
- Acting on assumptions instead
- Outsourcing strategic work without a clear strategic direction (absolving oneself of the hard decision work)
- Group think and circular discussions
The New Way
- Working together with intention and process
- Collaborating on the big stuff
- Bring the team together in alignment
- Make strategic decisions
- Create clarity and momentum
- Enjoy creativity, ease and flow working together with intention.
Structured Collaboration Workshops
Structured Collaboration Workshops are integral to my coaching offers and can also be arranged as a stand alone activity for businesses wanting to align their team around a key challenge or project.
The program offers hands-on coaching for SME makers to develop standout products using a structured innovation framework, focusing on validating ideas, reducing risks, and establishing repeatable innovation practices over a 6-month cycle with various support levels.
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